Our Story

Welcome to The 32nd Collective!

We're Aaron and Ashlynn, the husband-and-wife team behind the brand! Our journey stated over a decade ago in the basement of our home, fueled by our shared love for design, fashion, and our hometown of Osseo, MN. From those humble beginnings, we've grown into a dynamic collection of brands and ideas, all being showcased in our store!

As a clothing brand rooted in Osseo, Minnesota, all our designs are created in-house, reflecting our love for our community and our state. From beloved Minnesota sports teams to iconic city landmarks, our apparel captures the essence of what makes our city and state special. Each piece is thoughtfully designs to evoke feelings of nostalgia and pride, serving as a wearable tribute to the memories and experiences that make Minnesota home. We're dedicated to honoring the vibrant spirit of Osseo itself. That's why you'll find a range of Osseo-themed apparel, designs to pay homage to our city's rich heritage and foster a sense of belonging among residents old and new.

We also carry our exclusive line 'Rivals', inspired by the spirited rivalry between Osseo and Maple Grove Sr. High Schools. As alumni of these two schools, we understand the power of school pride and friendly competition. We know that these are not the only rivals, it is our plan to add more schools as we grow! It's a story of unity through rivalry, and we're excited to share it with you.
Thank you for being part of The 32nd Collective family.
-Aaron and Ashlynn